We all know that Facebook advertisements are powerful. If every part of your ad is working perfectly together, you can triple your investment or more. But that’s the problem! Most people don’t know how to make all of them work!
So in this blog post, you’ll learn the three secrets to making those killer ads. If that interests you, then keep on reading.
#1 – Make Market Research Daily
The biggest problem with rookie advertisers is that they judge their ads by thinking if they like them. That’s not great! Instead, you should consider if your market would like them. So start doing an hour of market research every single day.
Check out their forums, join Facebook Groups, and follow their favorite influencers. Only this way, you’ll make ads that convert!
#2 – Create a Good Ad Creative
Great ad creative is a photo or a video that grabs the attention of your target customer. But unfortunately, most people don’t know how to make good ones. Again they only do advertisements of what they see.
Instead, research your competitors. Look at what ads they are creating, and try to find patterns. What type of photo do they have? Does it have text or not? Continue asking, and you’ll see what brings results.
#3 – Create a Good Ad Copy
An eye-catching photo or a video is not enough. They might make your audience stop scrolling, but if you don’t influence them to do something, you’ve just lost money. So get your copy on point! Here are my two recommendations.
First, if you did your market research, you should know what phrases your potential customers use. So start putting them inside, and they’ll feel like they’re speaking to a friend.
And secondly, make sure you have a clear CTA. People need to be told what to do, or they won’t do it.
Conclusion
And these are the secrets. If you master those, you’ll become a way better advertiser. However, if you want to know if you’re profitable, you’re going to need a software like Kuvio. Then you can differentiate sales from profit more clearly.