When it comes to promoting your eCommerce store, you need to master many skills. These include your copywriting, branding, marketing, and much more. But one of the most overlooked skills is data visualization.

But what is it exactly, and why is it so important? Stay tuned to find out.

What is Data Visualisation

To put it simply, Data Visualisation is precisely what it sounds like. It’s a process where you take your data and show it to you or your team visually. That usually means creating different charts.

Why Every eCommerce Owner Needs to Start Data Visualisation in 2022

You now understand what data visualization is and for what it is used. However, you might be scratching your head and thinking, why is it so important. There are many reasons for that, but here’s the main reason.

Nowadays, marketing is all about optimization. This way, businesses can get new customers more efficiently and improve their ad texts. And for it, you need to understand how your business is going and make correct decisions. And that’s where data visualization comes in!

However, there’s one problem with data visualization. That’s because it takes a lot of time. You’ll have to get data from multiple sources and add them to one database. That takes a lot of effort and wastes time.

So instead of doing that, we recommend you to use software like Funnel! With it, all of the data collection is done by the software, leaving you with decision-making!


So as you can see, data visualization is a vital skill to learn. You can make better decisions faster and grow your business to new heights with it. And if you want to make it easier, we highly suggest you try out Funnel.