Marketing is an integral part of every entrepreneur’s workday. We do it almost unconsciously all the time, and that is something we kind of enjoy. But then there’s the other side of it, the more formal one where you have to reach out to presumptive customers and get them onboard. Preferably in large numbers as well. 

Anybody who has spent some time on this kind of marketing knows that it is difficult, time consuming and incredibly hard to get across, while taking time from other equally pressing tasks. But we found a solution to this dilemma, and here are our best tips.

A Software Tool that Suits Your Business

There are a lot of marketing tools out there, and not all of them will fit your business. Try out a few and select the one with the best fit. Once you find the one for you, you’ll notice how much less effort it takes to create catchy and engaging marketing. 

Funnel’s Google Data Studio connector is a tool where you can collect customer data from several sources, allowing you to easily pinpoint your target audience.

Focus on Your Target Audience

Once you have found your target audience, focus on it. Create your marketing to 

reach out to those persons with messages that appeal to them. This will give you more customers for less work! 

With a more coherent audience it is also easier to create a selling message. If you are swooping broadly, you risk being too generic and uninteresting.