YouTube ads are a gold mine! Why? That’s because you’ll be able to get new customers cheaper than with Google or Facebook ads. However, that doesn’t mean it’s foolproof! You still need to know how to advertise.
So to help you out, I’ve listed out a few tips to make it simpler than ever before.
Tip #1 – Start with $0.05-$0.10 Bids
While it might sound that it would be better to bid as low as possible to get the most profitable ads, it, unfortunately, doesn’t work that way. If you bid way too low, you won’t get any impressions. But also, if you bid too high, your ads will quickly become unprofitable.
So the best place to start is $0.05-$0.10 bids. That’s because this is the perfect middle ground.
Tip #2 – Have Only One Audience Per Ad Group
It’s easy to keyword-stuff your ads. Just think about it; the more people see, the better, right?
Unfortunately, it’s not the best strategy in the long term. One of the biggest problems with having multiple audiences on one ad group is that you don’t know which audience was actually profitable.
All you know is that something was profitable. So when making your ads, make sure to give only one audience per ad group.
Tip #3 – Stop Advertising to Display Partners
Google can be pretty sneaky sometimes. And one of these ways they get money from you is by advertising on platforms other than YouTube. That gives them more profit in the long run.
So if you want to stop wasting money, go to your ad campaign settings and turn off display partners.
And that’s how you make your YouTube ads highly profitable. So use these tips, and you should soon see more profit. If you want to be sure of it, you can try a poas bidding software, like Kuvio.