Google Ads are extremely powerful! With it, you can reach billions of people searching for solutions to a problem. And if you play your cards right, you can use ads to convert the people into your buyers.
However, if you want to do it profitably, you need a reasonable click-through rate! Without it, it becomes hard to make any money. So here are four tips to help you out!
#1 – Use Ad Extensions
Whenever possible, you want to use Ad Extensions in your ads. Why? Well, it’s simple. With ad extensions, your ad takes up more space, meaning that you’re more likely to be noticed and clicked.
Plus, you can add some additional information, making your ad more converting.
#2 – Use Smart Bidding Startegies
As time has gone by, Google has steadily made its algorithms smarter than ever before. And since they’re so smart, setting smart bidding strategies doesn’t sound foolish anymore.
If you’re a beginner at it, then I highly suggest you keep those strategies on unless you know exactly what you’re doing.
#3 – Write Great Ad Copy
No matter how many tips you implement to your ads, nothing beats a good copy. If it’s not good, you might grab their attention, but they won’t click on your landing page!
But how do you create good ad copy?
Well, a lot goes into a good copy, but a great place to start is to use power words and personalize your ad copy as much as possible. So, for example, instead of writing something like this:
“5 Ways to Lose Weight”
You’d write something like this:
“5 secrets to Losing Weight (even if you’re lazy).”
That’s way more interesting as it’s not generic, and we’ve used some power words to reel them in.
#4 – Get a Marketing Database Warehouse
One of the most overlooked ways to increase your CTR is using a marketing database warehouse. That’s because, with one, you can automatically collect data in one place. That helps you quickly find out how your Google Ad performed and helps pinpoint the problem areas.
For further information, you can read Funnel’s blog post about marketing data warehouse!
And those were the four tips. When you implement these four tips, you’re almost guaranteed to increase your CTR. All it takes is some effort, and you shoukĺd start reaping the benefit soon.
So get out there and start making profitable Google ads.