Traffic is quite crucial for any business. Without it, no sales will be made. However, there’s a debate on which is better – the paid route or organic. Each one has good pros and cons, but there hasn’t been any definitive answer.
So in this blog post, you’ll learn what each traffic’s strengths and flaws are and how to use both in the most efficient way possible.
If that sounds interesting, then keep on reading.
Why Use Organic Traffic?
Let’s start by defining the strengths of organic traffic. Now the biggest strength of organic traffic is its cost – It’s free! That means you’ll be able to get sales for free, which increases your profit margins.
However, it has a few flaws. The biggest problem is that it takes ages before your audience grows big enough to become profitable. And secondly, it’s not predictable. You might be able to get hundreds of followers one day, but on the other, it might be less than a hundred.
Why Use Paid Traffic?
Now let’s talk about the pros of paid traffic. One of its biggest strengths is predictability. When you’ve created a great ad that converts well, then most likely, you should see your sales double when you spend twice as much.
Additionally, you don’t need to work for months to get some visitors. All you have to do is launch an ad, and the traffic will flood in.
However, there’s one massive flaw. And that is that ads can be extremely costly! If you don’t play your cards right, you might lose hundreds if not thousands of dollars.
The Winning Strategy
As you can see, each traffic source has its flaws and strengths. However, if you want to be as profitable as possible, you’ll have to use both traffic sources. Here’s how the strategy works.
Instead of using paid traffic to get conversions, your objective is to use it to build an audience. You want to learn your target market and convert them into followers or email subscribers.
Then, you want to nurture your traffic by creating valuable content and warming them up for buying your products. And when it’s time to convert, you’ll use organic traffic and retargeting ads to get the sale.
Conclusion
And that’s how you use both paid and organic traffic in the most efficient way possible. However, if you want to track your progress, I highly suggest you try out Kuvio. This way, you’ll be able to see if you actually profit from your ads. Click here to learn more about it!
